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Currently Group Creative Director at On – collaborating with inspiring people to create work that is thought-provoking, commercially impactful and culturally valuable. valerio.lvr@gmail.com • +447780865496 • linkedin • instagram

On • Zendaya on Movement

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Exploring the transformative power of movement through Zendaya’s experience. Equal parts entertaining and insightful, the campaign features the real Zendaya, while encouraging our fans to move for their wellbeing. Ranging from film and OOH, to retail and social, the campaign generated $1.7M in MIV in its first 48h. CreditsGroup Creative Director: Valerio Oliveri • Creative Lead: Sami Kimberley • Art Director: Alexa Boldy • Producer: Connor Spindler • CMO: Alex Griffin • Director and Photographer: Camille Summers-Valli ×

On • Dream Together

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Our first collaboration with Zendaya, and the launch of our Olympic platform. While others focussed on the winning, we celebrated the power of togetherness. A 360 campaign and a global press moment – generating 1.9B estimated impressions across 173 articles, in 15 countries, in 1 week. Credits Group Creative Director: Valerio Oliveri • Creative Lead: Fergus Jackson • Art Director: Adrian Pirlet • Producer: Lucy Dang • CMO: Alex Griffin • Director: C Prinz ×

On • Roger vs Zendaya

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On’s most engaged post ever – our film has been watched over 15 million times. Originally conceived as a playful social post to document Zendaya and Roger’s first encounter at the On HQ, the Challengers-inspired film was shared by all major media outlets, from Vogue and Hypebeast, to national TV, including a feature on NBC’s Today Show. Credits Group Creative Director: Valerio Oliveri • Creative Lead: Sami Kimberley • Art Director: Alexa Boldy • CMO: Alex Griffin • Director: Morgan K Spencer ×

On • Run Together

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Engaging a new generation of runners through collective empowerment. A consistent message brought to life globally, across OOH, CTV, Social, Events and Digital. Generating over 50 million impressions in the first month and reminding new runners that running doesn’t have to be intimidating.  Credits Group Creative Director: Valerio Oliveri • Creative Lead: Vix Chandra • Copywriter: Tom Barnfield • Art Director: Diane Deschenaux • Producer: Carla Santana • CMO: Alex Griffin • Director: Mollie Mills • Photographer: Daniel Shea ×

On • LightSpray

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Exploring the transformative power of movement through Zendaya’s experience. Equal parts entertaining and insightful, the campaign features the real Zendaya, while encouraging our fans to move for their wellbeing. Ranging from film and OOH, to retail and social, the campaign generated $1.7M in MIV in its first 48h. CreditsGroup Creative Director: Valerio Oliveri • Creative Lead: Fergus Jackson • Art Director: Adrian Pirlet • Producer: Lucy Dang • CMO: Alex Griffin ×

Maserati • The MC20

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Launching the MC20 through an unexpected campaign and unique partnerships to reach a new audience. The thumb-stopping content was featured on Highsnobiety and Hypebeast amongst others, generating conversations about the brand outside the expected publishers.  CreditsAgency: Soursop • Creative Director: Valerio Oliveri & Max Spencer • ECD: Ravi Amaratunga Hitchcock • Photographer: Studio Amos Fricke • Director: Zhang + Knight  • Music: Lorenzo Senni @ WARP ×

Adobe • Creative Types

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A creative personality test taken by over 9 million people, spending over 1 million hours on the site and sharing it across their socials – one of Adobe's most viral moments. The test was shared by millions on socials, wrote about by creative platforms globally, and received multiple industry nominations and awards from the Webby to Creative Review, and D&AD.  CreditsAgency: Anyways Creative • Creative Direction: Valerio Oliveri • Strategy: Will Skeaping • Art Direction: Valerio Oliveri / Charlie Sheppard • Digital Design: Dan Powell • Project Management: Estelle Jarvis ×

Bose • Listen For Yourself

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Connecting Bose to VICE’s millennial audience through a year long partnership featuring two video series, editorial and social content. Generating over 10 million video views, 350 million impressions, and winning two Cannes lions, the campaign was a testament to the power of premium storytelling.  CreditsAgency: VICE Media • Creative Direction: Valerio Oliveri • Art Direction: Valerio Oliveri / Max Spencer • Creative Production: Claire Bartolomeo / Alex Hoffman • Account Director: Denetrias Charlemagne • ECD: Joel Kitzmiller ×